Setting Your Marketing Foundation

Brand Strategy Services

Strategic Planning / Consulting Services

Everything starts with a solid marketing foundation. The main ingredient to every successful brand is a great marketing strategy and a precisely implemented marketing plan. Get your house in order with data-driven strategic marketing advice and insights for long-term business success.

Establish Marketing Goals / Objectives

This high-level approach and foundational blueprint lays the groundwork for more informed decision-making and solutions based on your needs, preferences, and pain points. We focus on the “what” and the “why” of your marketing journey. We help you scale your business by conducting market research, determining key performance indicators (KPIs), and setting baseline metrics to reach your marketing goals.

Develop a Brand-Building Marketing Plan

You’re provided a detailed roadmap that brings your marketing strategy to life through actionable steps of impactful marketing campaigns. We emphasize the “how”, “when”, and “where” to ensure seamless execution and to keep all key stakeholders informed. Your marketing plan sets the tone for every area of your business to thrive and includes the following:

01

Target audience Analysis

We’ll pinpoint and gain an understanding of your ideal target audience, demographics, psychographics, and motivations to tailor our marketing efforts accordingly. Includes creating ideal customer personas, pain points, motivations, and social media usage.

02

Competitive analysis

Let us identify and analyze your top 3 competitors. Research competitors’ products, locations, prices, and promotional strategies. Includes a SWOT analysis and recommendations.

03

Branding and positioning

We love working closely with your team to refine your brand identity and positioning, ensuring consistency across all marketing channels and materials. Includes a plan for branding your product or services, logo
design or redesign, voice, style guides, and typography (standardized colors and font types).

04

Integrated marketing calendar

You’ll get a high-level marketing content calendar utilizing a variety of budgeted online channels. Includes a 12-month plan for social media platforms, email marketing, and related website content such as blogs and ads (if applicable).

Website Design and Development Services

Website Design / Redesign with WordPress

Drive traffic and convert more leads with an
SEO-friendly and lightning-fast loading new or redesigned comprehensive website. Built with the power of WordPress, a dominant player in the content management system (CMS) market for years, it is known for its versatility, extensive plugin ecosystem, and user-friendly interface. Each web page is designed with the users’ experience (UX) as a top priority.

Website Hosting / SEO Maintenance

Our hosting and maintenance services ensure your website is up-to-date, secure, and optimized for search engine rankings. With 24/7 tech support, fast hosting, unlimited edits, 99.99% uptime, daily backups, monthly maintenance, and detailed web reports, we keep your site running smoothly and attracting visitors.

Google Analytics Set Up & Reporting

Leverage the potential of your data analytics with simplified, easy-to-understand reports. Share insights with your C-suite, Board of Directors, and leadership teams for better decision-making. We set up robust Google Analytics tools and metrics to track your key performance indicators (KPIs). This data-driven approach will enable us to optimize your marketing campaigns for better results.

Fractional CMO Services

Helping You To Get The Work Done

Now that you are set up for success, it’s time to implement key tactics based on your custom goals. Focus on running your business while we steer your brand to new heights. We keep a finger on the pulse of marketing trends and the latest technologies for reaching your core audience.

Get the ongoing consulting power of an experienced marketing professional at a fraction of the price!

Your Fractional Chief Marketing Officer (CMO) is responsible for:

  • Shaping compelling narratives
  • Identifying market opportunities
  • Guiding product positioning
  • Cultivating strategic partnerships for your brand

You will be glad to have a trusted partner to serve as your“plugged in” marketing leader.

01

Graphic Design / Creative Services

Attract more potential customers with appealing promotional assets that visually communicate your unique value proposition and make your brand pop! We use consistent messaging and evoke emotions that motivate your target audiences to act with urgency. We can help produce banner ads, brochures, flyers, business cards, catalog layouts, custom QR codes, infographic design, logo design, photo editing, postcard design, social media graphics, visual website content, and more brand promotion materials.

02

Content Development Services

Leveraging the power of AI technology and your input, we write impactful SEO-ready content that helps you effectively communicate your brand messages to your target audience using:

 

  • Social Media Marketing Management
  • Email Marketing
  • Blog Posts
  • Lead Generation
  • Custom Landing Pages and more

03

Google Business Profile Set Up / Local Search

Let us help you claim, verify, set up, and optimize your GBP listing, ensuring your brand is prominently placed on Google search engine results pages (SERPs) and:

 

  • Boost your visibility in your local market
  • Organically outrank your competitors
  • Earn tons of 5-star Google Reviews
  • Increase lead generation, drive traffic to your website, and improve sales

04

Brand Reputation Management

Integrate the power of customer feedback into your strategy with Google Reviews. The more reviews you have, the more likely you will end up in the Google 3-Pack, a feature of Google’s search results that displays the first three local businesses or listings related to a user’s search query along with a map. These listings are based on relevance, distance, and authority. Elevate your brand’s credibility by showcasing authentic reviews from satisfied customers, building trust, and fostering a positive online reputation.